The Attenborough Design Group is a fictional organisation, created by James Chambers and Tom Judd. It investigates the use of animal behaviours to defend emerging technologies. These products include the Gesundheit Radio, which sneezes periodically to expel potentially damaging dust, Floppy Legs, a portable floppy disk drive which stands up if it detects liquid nearby, and the AntiTouch Lamp, which sways away from you if you get too close to its sensitive halogen bulb.
Major Tom:"when i was a younger man than i am now, i picked up a dog eared neon pink copy of toffler's future shock at the goodwill. as i read through it, i was fascinated with his ideas on progress and its affects on humanity. some of it was over the top, and some of it shockingly applicable for our times. the older i get, and the more technology advances, the more a harken back to Toffler's ideas like 'Transience', 'the Modular Man', and 'Future Shock'. i do not claim to have answers to the questions posed in these articles posted here, nor do i wish to direct your opinions. i simply wish to give you, as they give me, pause."
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