Technology is everywhere in soccer. From hi-tech fabrics, divot-defying cleats, and dynamic new ball technology, sports firms such as Adidas and Nike are constantly pushing the boundaries for new and innovative products. And the matches you see on TV are the best yet, with FIFA, who owns the television rights, sticking cameras everywhere they can possibly stick them so that TV spectators can enjoy the hits--and misses--from every conceivable angle.
There is, however, one blind spot. And perhaps it is where the game needs it most: on the goal line. And on Sunday morning, at approximately 10.38 EST [Ed: And at least once in every U.S. match], we had glaring proof that FIFA needs to move with the times and start using technology as a fifth pair of eyes. On Saturday the footballing body's secretary general, Jerome Valcke, stated that the next World Cup might well have an extra pair of assistant referees, one behind each goal, "to have more eyes helping [the referee] to make decisions."
Fast Company
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