February 24, 2010

Social Networking Now More Popular on Mobile than Desktop

A recent study from Ruder Finn revealed that Americans are spending nearly three hours per day on their mobile phones. And what are they doing there? Educating themselves, conducting business, managing finances, instant messaging, emailing? All of the above, as it turns out, and then some. But perhaps the most interesting finding from the new data is the fact that more people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is actually a better platform for social networking than the PC.

ReadWriteWeb

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