The Icelandic state broadcasting system, RÚV, recently made the decision to stop airing television commercials during times that children are most likely to be watching, at weekends and after 6 pm in the evenings.
New consumer regulations, a result of three years of negotiation between consumer rights groups, child rights advocates, retailers, advertisers and the government, also recently came into place.
The new rules, which include that candy, soda and chips should neither be sold near cash registers nor be in the viewing area of children, were adopted in Iceland on March 15 to coincide with World Consumer Rights Day.
More at IcelandReview
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