Google's newest advertising strategy, behavioral targeting, has finally arrived. The strategy, referred to as "interest-based" advertising, will go beyond current targeted advertising practices and track your Internet usage habits in order to serve an ad that the search giant hopes is better suited for you. This means that, instead of visiting a music site and simply getting music-related ads, you might visit a music site and getting ads for the newest "Cats Meowing Christmas Carols" album—because Google knows you spend 95 percent of your Internet time at Catster.
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If you would like to avoid Google's Orwellian tendencies try Scroogle.org. Scroogle uses Google's search engine, but scrubs Google's cookies and ads. More on Scroogle at Wikipedia.
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