March 20, 2009

Barry Schwartz on the paradox of choice

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1 comment:

  1. cakelunchMarch 24, 2009 at 5:23 AM

    Thanks for the link to your site, melvillain and to the poignant video. Nice ironic touch too with the advertising feature bracketing proceedings ;)
    Anyway...
    I read future shock maybe 22 years ago - towards the end of high school. Haven't read it since, but I still recall strongly the thesis and its impact every time I walk through the damn supermarket. Truly - what I buy and need for the family each week could fit in tenth of the space. Other than that, meat from the butcher and fresh produce from the fruit and veg shop where I can talk to the folks who run the business and actually know their stuff. The personal interaction is part of the process, but all the choice disconnects us from that too.

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