If there's one food product that sells itself it's probably candy bars—especially candy bars that have been coating Americans' teeth with caramel for decades, like Snickers. How hard is it to convince people to buy nougat, caramel and peanuts covered in chocolate and a fair amount of nostalgia? Not that hard. Instead of "like taking candy from a baby" the euphamism for an easy task should be "like selling Snickers to America."
Really, all Snickers needs to do is to remind people that their product exists and is still a candy bar and it will be consumed. "Snickers = Candy" Done. Unfortunately, they've chosen the most annoying way possible to do that: a made-up language of grating portmanteaus called Snacklish. It's fchomping snannoying.
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Deliciously ridiculous?
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